Skip to main content

KARMA - KAVEYA

GM Advanced Design Center Celebrates 10 Years


In 2010 General Motors has celebrated 10 years of activity of its North Hollywood Advanced Design Center, the studio led by Frank Saucedo that combines the brand’s design heritage with innovative visions of the future.
Chevrolet SS Concept

10 years ago, in January 2001, at the Los Angeles Auto Show the GM Advanced Design Center presented its first vehicle, the Chevrolet Borrego Concept.

The North Hollywood Advanced Design Center opened its doors in January 2000 in the former home of one of the area’s historic landmark bread bakeries.

Since then, the studio has penned a number of projects, maintaining Harley Earl’s legacy and reflecting California’s eclectic culture.

Other well-known cars conceived in the studio include:

  • The Pontiac Solstice;
  • The Chevrolet SS concept car;
  • One of GM’s EN-V concept vehicles, which made their debut earlier this year at the Shanghai World Expo;
  • The GMC Granite Concept, which debuted at the 2010 North American International Auto Show in Detroit and captured the “Eyes on Design” award for Best Concept Vehicle at the show.


The North Hollywood Design Center includes designers from the United States, England, France, Germany, Finland, Italy, Korea and Iraq.

The design center has won the prestigious L.A. Design Challenge three of the last six years – including the latest edition – , and has worked closely with movie director Michael Bay on the “Transformers” movie series and talk show host Jay Leno on custom creations such as the Cadillac EcoJet.

GMC Granite CocneptCadillac Aera Concept 

The latest creation of the design center is the Cadillac Aera Concept, unveiled at the last 2010 Los Angeles Auto Show.

Below we report the official comments by GM design managers.

“GM Design traces its roots back to Hollywood native Harley Earl and California’s rich, diverse and eclectic culture, which has inspired some of our greatest designs over the past century,” said Ed Welburn, GM’s vice president of Global Design.
“And since its inception, the North Hollywood Advanced Design Center has continued this tradition and played an integral role in some of our most notable advanced concepts the last decade.”
Studio director Frank Saucedo commented:
“Since opening the North Hollywood Advanced Design Center 10 years ago, our goals have been to provide an alternative voice in design philosophy and serve as an observation post for the company on global design trends from around the world.”
“The design center is home to some of our most forward-thinking designers, and this anniversary is the perfect opportunity to recognize their work and talent.”

About General Motors Design

The first and largest global automotive OEM design function, General Motors has a network of 10 Design Centers in eight countries around the world.
More than 1,500 men and women are responsible for the design development of every GM concept and production car and truck globally.
The Design Centers are located in the United States, Germany, England, Korea, China, Australia, Brazil and India, and GM Design employees represent more than 99 percent of all countries across the globe.
GM Design is led by Ed Welburn, vice president, Global Design. Welburn is only the sixth Design leader in GM history, and the first to lead all of the company’s Global Design Centers.


source

Comments

Popular posts from this blog

Cute girl drifting in rally car unfastened

【中継】日産モータースポーツファンイベント

World’s Best EV Crossover? Volvo EX30 Vs EVERY Rival

All NEW 2025 Chevrolet Corvette Zora Revealed! First Look Will Shock YOU!

Lee Greenwood - God Bless The U.S.A.

The All-New 2019 BMW X5 Sports Activity Vehicle.

Here we go again.This time official Today, BMW launches the all-new 4th generation 2019 BMW X5 Sports Activity Vehicle with two variants, the X5 xDrive 40i and the X5 xDrive 50i. Since its introduction almost 20 years ago, the BMW X5 has been built exclusively in Spartanburg, SC. To date, more than 2.2 million X5’s have been sold worldwide, one third of those sales being in the U.S. The all-new 2019 BMW X5 will again be built at BMW Plant Spartanburg, SC. This center of competence for BMW X models also handles production of the BMW X3, BMW X4, BMW X6 and will soon add the BMW X7. New design language exudes confidence and authority. A wheelbase that is 1.6 inches longer than its predecessor’s, a 1.1 inches increase in vehicle length, an extra 2.6 inches of width and a 1.0 inches increase in height give the all-new 2019 BMW X5 both a muscular appearance and a more generous level of space for passengers and their luggage. The latest X5 retains the hallma

GM's Missed Opportunity: Buick Conceives a Gorgeous Two-Seater, Mid-Engi...

Teaser: Opulent Velocity | Cadillac Concept

Artura Spider: All the Exhilarating Details

Labels

Show more