Skip to main content

GM Advanced Design Center Celebrates 10 Years

In 2010 General Motors has celebrated 10 years of activity of its North Hollywood Advanced Design Center, the studio led by Frank Saucedo that combines the brand’s design heritage with innovative visions of the future.
Chevrolet SS Concept

10 years ago, in January 2001, at the Los Angeles Auto Show the GM Advanced Design Center presented its first vehicle, the Chevrolet Borrego Concept.

The North Hollywood Advanced Design Center opened its doors in January 2000 in the former home of one of the area’s historic landmark bread bakeries.

Since then, the studio has penned a number of projects, maintaining Harley Earl’s legacy and reflecting California’s eclectic culture.

Other well-known cars conceived in the studio include:

  • The Pontiac Solstice;
  • The Chevrolet SS concept car;
  • One of GM’s EN-V concept vehicles, which made their debut earlier this year at the Shanghai World Expo;
  • The GMC Granite Concept, which debuted at the 2010 North American International Auto Show in Detroit and captured the “Eyes on Design” award for Best Concept Vehicle at the show.

The North Hollywood Design Center includes designers from the United States, England, France, Germany, Finland, Italy, Korea and Iraq.

The design center has won the prestigious L.A. Design Challenge three of the last six years – including the latest edition – , and has worked closely with movie director Michael Bay on the “Transformers” movie series and talk show host Jay Leno on custom creations such as the Cadillac EcoJet.

GMC Granite CocneptCadillac Aera Concept 

The latest creation of the design center is the Cadillac Aera Concept, unveiled at the last 2010 Los Angeles Auto Show.

Below we report the official comments by GM design managers.

“GM Design traces its roots back to Hollywood native Harley Earl and California’s rich, diverse and eclectic culture, which has inspired some of our greatest designs over the past century,” said Ed Welburn, GM’s vice president of Global Design.
“And since its inception, the North Hollywood Advanced Design Center has continued this tradition and played an integral role in some of our most notable advanced concepts the last decade.”
Studio director Frank Saucedo commented:
“Since opening the North Hollywood Advanced Design Center 10 years ago, our goals have been to provide an alternative voice in design philosophy and serve as an observation post for the company on global design trends from around the world.”
“The design center is home to some of our most forward-thinking designers, and this anniversary is the perfect opportunity to recognize their work and talent.”

About General Motors Design

The first and largest global automotive OEM design function, General Motors has a network of 10 Design Centers in eight countries around the world.
More than 1,500 men and women are responsible for the design development of every GM concept and production car and truck globally.
The Design Centers are located in the United States, Germany, England, Korea, China, Australia, Brazil and India, and GM Design employees represent more than 99 percent of all countries across the globe.
GM Design is led by Ed Welburn, vice president, Global Design. Welburn is only the sixth Design leader in GM history, and the first to lead all of the company’s Global Design Centers.



Popular posts from this blog

Valkyrie Is ALIVE! World's First Onboard Drive!

Sexy Dayanis Subaru RALLY CAR ride along


Ferrari 365 GTB/4 Daytona Competizione: OnBoard & V12 Sound at Imola!

2015 Zolland Design Volkswagen Beetle 4x4

Yeah yeah it's Geneva and all, but is this thing cool or what 

24 Hours of Le Mans: Toyota GB's GT86 Tribute

The 86th running of the Le Mans 24 Hours next week provides the perfect excuse for Toyota to prepare a trio of one-off versions of its own famous “86,” the GT86 coupe. Each car sports a different livery celebrating some of Toyota’s great Le Mans cars of the past. And what better date for the reveal than today, the eighth day of the six month.
Toyota GB challenged themselves to design the cars to appeal to enthusiasts with their eye-catching wraps and detailing. Each is inspired by a Le Mans race car famous for its thrilling exploits and carries forward a retro theme that previously saw six special GT86 finished in heritage liveries of some of Toyota’s race and rally car legends.
James Clark, Toyota GB Press Relations Manager, said: “The GT86 gives us a great canvas on which to pay tribute to some of the amazing Toyota race cars that have thrilled the crowds at Le Mans. Response to our earlier retro-liveried coupes was fantastic and we hope these new cars – all strictly one-off creati…

Apple engineer killed in 2018 Tesla crash had complained about Autopilot

An Apple engineer who died when his Tesla Model X hit a concrete barrier on a Silicon Valley freeway had complained before his death that the SUV’s Autopilot system would malfunction in the area where the crash happened.
The complaints were detailed in a trove of documents released Tuesday by the U.S. National Transportation Safety Board, which is investigating the March, 2018 crash that killed engineer Walter Huang.
The documents say Huang told his wife that Autopilot had previously veered his SUV toward the same barrier on U.S. 101 near Mountain View, California where he later crashed. Huang died at a hospital from his injuries.
“Walter said the car would veer toward the barrier in the mornings when he went to work,” the Huang family’s attorney wrote in a response to NTSB questions.
Huang also described Autopilot’s malfunctioning to his brother, the attorney wrote, in addition to talking with a friend who owns a Model X. Huang, a software engineer, discussed with the friend h…

Cadillac EV Comes Soon. Very Soon

Stay tuned. Around April.

Live stream: World Premiere of the new CUPRA Leon family

2020 Toyota RAV4 TRD Off-Road