Skip to main content

Is Lamborghini the Real Owner of Ducati?

Audi AG has released its 2012 Interim Financial Report, and in it the German automaker has released some interesting details about its acquisition of Ducati Motor Holding. Confirming our report that the Audi Group has bought 100% of Ducati’s shares, Audi however discloses that it paid much less for the Italian motorcycle brand than was previously reported.
Disclosing a buying price of €747 million ($980 million at the exchange rate at the time of sale), perhaps the most interesting news in Audi’s report is that Ducati was actually bought by Lamborghini, making Ducati a subsidiary of the boutique Italian car-maker. This news would explain Ducati CEO Gabriele del Torchio’s appointment to the Lamborghini Board of Directors earlier last month.
While Lamborghini’s ownership of Ducati is more of a formality, as both brands are still controlled by the Audi Group (read: Audi itself), the move does have two important aspects: one symbolic and one pragmatic. First symbolically, Ducati remains under some guise of Italian control, which in nationalistic Europe still counts for something…as ridiculous as it sounds to the rest of us.
Realistically, the move contains some significant business maneuvering, as Ducati’s inclusion into Lamborghini instead of Audi has some advantages in the eyes of the European Union. It is no secret that Europe is cracking down on vehicle emissions, with more stringent standards coming down the pipe in rapid succession. This has created significant problems for sports car manufacturers, whose large-displacement machines act as anchors that drag the fleet-wide emissions mandates well below the line of acceptability.
One method for getting around these regulations is to stack the vehicle fleets in creative corporate structures. This either means ostracizing a sports car brand by itself (and usually just paying the fine), or combining it with another brand whose vehicles burn fewer emissions, and thus offset the difference. Lamborghini meet Ducati, Ducati meet Lamborghini.
It is a shame the auto guys didn’t catch onto this when they were lambasting the deal, because now the whole acquisition is starting to look like very smart business, and not just some late-night spending spree. Funny thing, those Germans.
text and image


Popular posts from this blog

Sexy Dayanis Subaru RALLY CAR ride along

Valkyrie Is ALIVE! World's First Onboard Drive!

24 Hours of Le Mans: Toyota GB's GT86 Tribute

The 86th running of the Le Mans 24 Hours next week provides the perfect excuse for Toyota to prepare a trio of one-off versions of its own famous “86,” the GT86 coupe. Each car sports a different livery celebrating some of Toyota’s great Le Mans cars of the past. And what better date for the reveal than today, the eighth day of the six month.
Toyota GB challenged themselves to design the cars to appeal to enthusiasts with their eye-catching wraps and detailing. Each is inspired by a Le Mans race car famous for its thrilling exploits and carries forward a retro theme that previously saw six special GT86 finished in heritage liveries of some of Toyota’s race and rally car legends.
James Clark, Toyota GB Press Relations Manager, said: “The GT86 gives us a great canvas on which to pay tribute to some of the amazing Toyota race cars that have thrilled the crowds at Le Mans. Response to our earlier retro-liveried coupes was fantastic and we hope these new cars – all strictly one-off creati…

2015 Zolland Design Volkswagen Beetle 4x4

Yeah yeah it's Geneva and all, but is this thing cool or what 

Pininfarina...eeh Hybrid Kinetic Group presents the K550 and K750

At the Shanghai Motor Show a range of Eco-Sustainable Electric Drive Concept Cars developed by Pininfarina With Hybrid Kinetic Group unveiled three electric drive models:

the luxury sedan H600, the five seater SUV K550 and the seven seater SUV K750
Turin, April 19, 2017 - Pininfarina presents at the Shanghai Auto Show an entire range of environmentally friendly vehicles developed for the customer Hybrid Kinetic Group, demonstrating once again its ability to combine styling research to environmental sustainability. World premiere for the five seater SUV K550 and the seven seater SUV K750 and Asian debut for the luxury sedan H600.
On the heels of the world debut of the H600 at the Geneva Motor Show in March, the unveiling of two electric drive SUV concept cars highlights Hybrid Kinetic Group’s passion and endeavor towards environmental protection and clean energy vehicle development. The three HK cars are all equipped with micro-turbine generator range extenders and super batteries. Al…

2020 Toyota RAV4 TRD Off-Road

Road to Le Mans – Episode 3 Sachsenring

Ferrari F40 - Un giorno con la Supercar più travolgente di sempre

Ferrari 365 GTB / 4 Panther Shooting Brake

2020 Ford Mustang Shelby GT500