Volvo plans turbo four-cylinders, new design direction across its entire lineup
"We lost our way," admitted Volvo North America CEO Tony Nicolosi in his New Jersey-honed Italianate accent. Never an easy thing for an executive to confess. "We gotta go back to our roots. Society is coming back to what we represent as a brand: environment, family, safety. We've just been poor at communicating it."
By the end of this year, approximately 60,000 Volvos* will move out the proverbial door -- down 6 percent from 2011. The death of the C70 and C30 certainly hurt sales. Volvo hasn't had a U.S. product launch since 2010. Four years! After enough controversy and hand wringing, Volvo finally acquiesced and announced that the V60 wagon will come to America -- four years after it was first introduced, alongside the S60. Underinvested and undermarketed, Volvo seemed to lay dormant.
Now, flush with cash from Geely -- to the tune of an $11 billion investment over the next fiv…