Munich / Milan. Today the Concorso d’Eleganza Villa d’Este ranks among the world’s most exclusive and tradition-rich events for historic cars and motorcycles. First staged in the north Italian town of Cernobbio in 1929, the Coppa d’Oro Villa d’Este – as it was then known – was a showcase for new products from the automotive sector. Now, the upscale Classic Weekend looks back on a richly varied history spanning 86 years. In 1999 the BMW Group took over the patronage of the event, and since 2005 BMW Group Classic has hosted this high-calibre display of rarities jointly with the Villa d’Este luxury hotel.