The C70 represented a new niche in an important period for Volvo, a project that was driven by enthusiasm and a love of cars by a small and passionate team. Twenty years ago, it was first shown to the world.
Ferrari is availing of the Paris Motor Show to announce a series of special initiatives to celebrate the 70th anniversary of the marque’s foundation in 2017. The celebratory anniversary logo will be unveiled at the event. Its forms are inspired by styling cues of the Prancing Horse cars and the marque’s passion for detail. This is a symbol that encapsulates 70 years of history and points the Ferrari brand to the future. The logo will be used exclusively on a small number of iconic cars. It will appear for the first time on the LaFerrari Aperta, the Prancing Horse’s latest limited-edition special series and a unique model in terms of both its technology and styling, making it perfect to celebrate this important anniversary. Another important initiative is the announcement of 70 different individual liveries created by the Tailor Made atelier and inspired by iconic models from Ferrari history. These 70 different configurations will be used to create a maximum of 350 unique cars: each can …
MOVABLE SEAT CUSHION AND BACK REST
In humans, the spine acts to stabilize the head. It allows the pelvis and chest to rotate in opposite directions, stabilizing movement of the head even while walking or jogging.
To recreate this movement in car seats, the seat cushion and back rest were designed to move kinetically with occupant weight and external forces. Simply sitting in the seat helps stabilize head movement caused by vehicle motion, keeping the field of vision steady, improving ease of driving and comfort.
SYNTHETIC SPIDER SILK
The threads at the back rest of the spider web-pattern construction are made from environmentally-friendly, synthetic spider silk materials* instead of petroleum-derived materials. The main component of this material is protein, which is created through microbial fermentation, then spun and processed into a new material offering superior shock absorbance.
*QMONOSTM material developed by Spiber Inc.