ŠKODA DESIGN: Clear and emotive design language inspired by Czech crystal glass art
Mladá Boleslav, 23 March 2017 – ŠKODA DESIGN emphasises its commitment to a distinct design identity with continuous development of its design language. Harmonious proportions, clean-cut lines, bold contours and crystalline features are combined to create a design that places a focus on precision and clarity. One of the sources of inspiration for ŠKODA’s designers is Czech crystal glass art, which is characterised by outstanding craftsmanship. This yields an expressive, emotionally charged design which harmoniously combines aesthetics and functionality.
“Within just a few years, ŠKODA’s new design language has already yielded a number of sensational design studies which point towards the future of our brand,” said Karl Neuhold, Head of Exterior Design at ŠKODA. “Our objectives are clearly defined and we are now ready to present the next step.”
With harmonious proportions, clear contours, precise lines and clean-cut edges in both the exterior and interior, the ŠKODA DESIGN DNA demonstrates a strikingly clear and particularly distinct style. This DNA is an expression of the timeless elegance and modern functionality that is typical for ŠKODA cars. Equally characteristic are the powerful contours, which set the stage for a sensational interplay between light and shade that conveys dynamism and emotiveness. Crystalline structures can also be seen in headlights, tail lights and other features. Their crystalline, three-dimensional design gives them a high-quality character defined by modern technology and particular finesse.
Czech crystal glass art is internationally renowned and steeped in tradition. It combines classic manufacturing processes with modern aesthetics. Thus ŠKODA DESIGN pays respect to the cultural heritage of the brand’s homeland and pays tribute to the artists who create sculptures of timeless beauty through precision craftsmanship and attention to detail. To a large extent, their ability to produce high-quality, emotive works of art from simple, clear shapes chimes with the fundamental values of the Czech car brand, whose vehicles harmoniously combine aesthetics and functionality.
With this awareness of tradition and heritage, ŠKODA has developed a design language that distinguishes the brand and has already been applied to numerous concept studies. Charting its progress from the ŠKODA VISION D design study in 2011 through to the ŠKODA VISION C (2014) and ŠKODA VISION S (2016) concepts reveals a continuous development that is also reflected in the appearance of the brand’s most recent models and which will also decisively shape design at ŠKODA in future. In the near future, another concept study will enable ŠKODA to underline the constant evolution of the ŠKODA DESIGN.
BMW Unveils World Premiere of the BMW Concept Z4 and the North American Premiere of the BMW Concept 8 Series.Head of BMW Design and Retiring BMW of North America President to Race in The Rolex Monterey Motorsports Reunion. Pebble Beach, CA – August 17, 2017 10:00am PST... BMW today unveiled two concept vehicles during its annual Monterey Car Week Press Conference at the Lodge at Pebble Beach Concours d’Elegance Reviewing Stand. The first concept car unveiled is the BMW Concept 8 Series that was first shown at the Concorso d’Eleganza Villa d’Este in May. The second is the World Premiere of the BMW Concept Z4. Both concepts are previews of the series production cars set to be revealed over the course of next year. The BMW Concept Z4 Roadster is sporty and progressive BMW design study encapsulating the BMW Group’s vision of a modern roadster. According to Adrian van Hooydonk, Senior Vice President BMW Group Design, “The concept expresses the new BMW design language from all perspectives and…
Stuttgart/Pebble Beach. At this year's gathering of the most magnificent classic cars at Pebble Beach in California, Mercedes-Benz is once again set to present a highlight: the Vision Mercedes-Maybach 6 Cabriolet is a car which, with its sensual, emotionally appealing design and innovative technical concept solutions, defines the ultimate in luxury of the future. At the same time the two-seater model pays homage to the glorious "automotive haute couture" of hand-finished, exclusive cabriolets. The glamorous cabriolet reinterprets classic, emotional design principles in an extravagant way and combines intelligent beauty with classic, aesthetic proportions and a reduced, technoid appearance – a perfect embodiment of the design philosophy of Sensual Purity. The Vision Mercedes-Maybach 6 Cabriolet is designed as an electric car. The drive system has an output of 750 hp (550 kW). The shallow underfloor battery allows a range of over 200 miles (500 kilometers according to the NE…