Skip to main content

Mercedes-Benz Concept A Sedan | WG + PR


Stuttgart/Shanghai. With the Concept A Sedan at the Shanghai Auto Show, Mercedes-Benz is providing an outlook of the next generation of compact vehicles and a potential new body type.

The Concept A Sedan show car specifies the evolved Mercedes-Benz design language. Thanks to its purist, surface-focused design featuring reduced lines and gaps, the show car is hot and cool at the same time. The “Aesthetics A” sculpture already demonstrated that the upcoming compact class generation marks the dawn of an even more rigorous implementation of the design idiom of “sensual purity.”

“Our Concept A Sedan shows that the time of creases is over,” says Gorden Wagener, Chief Design Officer Daimler AG. “With its perfect proportions and a sensual treatment of surfaces with reduced lines, it is the next milestone of ‘Sensual Purity’ and has the potential to introduce a new design era."

The current compact vehicle generation is contributing to Mercedes-Benz's most successful and rejuvenated model lineup ever and helped to make 2016 the sixth year of record sales in succession. More than two million Mercedes-Benz compact vehicles have been sold around the globe since 2012. In addition to the contemporary design language, innovative assistance systems, connectivity and driving pleasure, model variety is a crucial factor for success: with the A and B-Class, CLA and CLA Shooting Brake, as well as the SUV crossover GLA, five differently positioned variants are available
globally (B-Class, CLA and GLA variants available in the U.S. market).


“Their success shows that our customers are absolutely delighted with the current generation of Mercedes-Benz compact cars,” says Britta Seeger, member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales. “We are therefore extremely confident that the planned expansion will lead to a continuation of this success story.”

The Concept A Sedan: study of a compact premium sedan

The Concept A Sedan (length/width/height: 179.9”/73.6”/57.6”) has been designed with the proportions of a dynamic, coupe-like and simultaneously compact, premium sedan.

This aim is emphasized by the traditional three-box design featuring short overhangs, especially at the rear, as well as a slim greenhouse that has been offset towards the rear. Additional sedan characteristics are the relatively vertical C-pillar, larger side windows and higher beltline.

The muscular wheel arch design featuring a reduced arch dimension emphasizes the exclusive 20-inch wheels. The light alloy wheels radiate technical precision with their sporty look that features a structured surface between the spokes. The door handles of the show car are flush with the body, while the outside mirrors, are positioned on the Concept A Sedan’s beltlines.

The striking front expresses self-confidence: this is highlighted by the deep Panamericana grille tilted towards the front, featuring vertical chrome inserts and a star in the center, as well as the stretched hood with Powerdomes. The large, lower air inlet featuring a diamond grid structure and a striking trim strip in dark chrome is also amongst the most eye-catching features.

The unique headlamps are a unique feature of the brand and the striking grid structure on the inside of the headlamp guarantees a confident, easy-to-recognize look. The structural sculpture that has been broken down in detail represents a technically based counterpole to the sensual exterior – “stimulating contrast” is one of the six guiding principles of Mercedes-Benz design. The grid structure in the lamps has been coated with a UV paint and it is exposed to ultraviolet light. As a result, the headlamps "glow" in different colors, depending on the light medium – the daytime running lamps, for instance, are white.

This unique lighting technology is also used at the rear: The striking taillamps have been designed as structural sculptures. In line with the evolved design philosophy, the lines and gaps at the rear have been reduced. As a contrast to the paintwork, the rear bumper features a diffuser-look lower part trimmed in black with a chrome strip that emphasizes the car’s width, underscoring the car's premium appeal. The integrated exhaust deflectors are finished in dark chrome.

Additional features of the roadworthy show car are dark tinted windows all-round as well as a large, panoramic glass roof.

Comments

Popular posts from this blog

2015 Zolland Design Volkswagen Beetle 4x4

Yeah yeah it's Geneva and all, but is this thing cool or what 

The Grand Tour: Captain Compassionate

Introducing the new Vantage: the successor to a true sporting dynasty

LIVEAll-new Vantage defined by bold new look, intensified performance and dynamicsPowered by 4.0-liter, 503bhp/505lb.ft twin-turbo V8 mated to eight-speed ZF transmissionMaximum speed 195mph.0-60mph in 3.6 secondsFirst Aston Martin to be fitted with an Electronic Rear Differential (E-Diff)Deliveries scheduled to begin second quarter of 2018 21 November 2017, Gaydon: Vantage. An evocative name for a magnificent bloodline of thoroughbred sports cars. For seven decades the heartbeat of Aston Martin’s purest models, successive generations have built an enviable reputation for thrilling performance and enduring popularity. Today this formidable sporting dynasty is poised to hit new heights with the introduction of the new Vantage. A spectacular new Aston Martin sports car demands a bold and distinctive design language. Pure, sculptural forms create an athletic, predatory stance, while the minimal front and rear overhangs, muscular flanks and broad haunches express the agility and dynamism …

The Lamborghini Urus Is Here

Automobili Lamborghini launches its third model the Lamborghini Urus, the first Super Sport Utility Vehicle, and creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.
"The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments," says Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer. "The Urus fits perfectly within the Lamborghini family as a high performance car. It is the culmination of intensive development and passionate skill to create a new breed of bull: a Super SUV that transcends the boundaries of expectations and opens the door to new possibilities, f…

Urus worldwide premiere: making the impossible, possible.

Evolution of the Jeep 4x4 Utility Vehicle

2019 Lincoln Nautilus

2019 Lincoln Nautilus Preview

Miura e LM002, le due anime di Lamborghini... aspettando Urus