LEXUS AND MARK RONSON INVITE FANS TO PRODUCE THEIR OWN TRACK TO THE ULTIMATE LC DRIVING EXPERIENCE
Lexus joins forces with the award-winning music producer to challenge fans to ‘Make Your Mark’ to celebrate the launch of the luxury LC
MONDAY 22 MAY, 2017: Today, Lexus and Mark Ronson unveil a short film collaboration through which music and car fans alike get the chance to take the LC driving experience to the next level by scoring their own track to the drive, using exclusive musical stems produced by Ronson in the studio.
Inspired by the ground-breaking LC luxury coupe and sights & sounds of globally-renowned musical hotspot Ibiza, viewers have the opportunity to become the DJ themselves by accessing a bespoke platform to create their track, based on the industry-leading Novation Launchpad music sequencer.
An avid driving and (of course) music fan, Mark has himself created a track to his own version of the drive, as inspiration for those taking on the challenge, available to view here: https://www.lexus.eu/lexus-today/make-your-mark/behind-the-scenes/
Celebrated for its musical heritage, having played host to some of world’s most innovative music artists, Ibiza was the perfect location to showcase the Lexus ambition to create amazing experiences in the realms of music, art and technology. Renowned for its iconic coastal roads and crystal blue waters, the stunning Ibizan vistas provide the backdrop to highlight the uncompromising design and performance of the LC.
The LC immersive driving experience marks the next phase in the Make Your Mark campaign, which over the next five months will give consumers and fans the chance to get hands on with some exciting content and amazing experiences.
The design of the LC coupe remains remarkably true to that of the LF-LC concept car, making both winners of the EyesOn Design Award. The LC is the figurehead of an evolving vehicle development culture at Lexus, which embraces an unprecedentedly close collaboration between design and engineering teams to create new models.
To score your track to the ultimate LC driving experience, go to: https://www.lexus.eu/lexus-today/make-your-mark/
BMW Unveils World Premiere of the BMW Concept Z4 and the North American Premiere of the BMW Concept 8 Series.Head of BMW Design and Retiring BMW of North America President to Race in The Rolex Monterey Motorsports Reunion. Pebble Beach, CA – August 17, 2017 10:00am PST... BMW today unveiled two concept vehicles during its annual Monterey Car Week Press Conference at the Lodge at Pebble Beach Concours d’Elegance Reviewing Stand. The first concept car unveiled is the BMW Concept 8 Series that was first shown at the Concorso d’Eleganza Villa d’Este in May. The second is the World Premiere of the BMW Concept Z4. Both concepts are previews of the series production cars set to be revealed over the course of next year. The BMW Concept Z4 Roadster is sporty and progressive BMW design study encapsulating the BMW Group’s vision of a modern roadster. According to Adrian van Hooydonk, Senior Vice President BMW Group Design, “The concept expresses the new BMW design language from all perspectives and…
Stuttgart/Pebble Beach. At this year's gathering of the most magnificent classic cars at Pebble Beach in California, Mercedes-Benz is once again set to present a highlight: the Vision Mercedes-Maybach 6 Cabriolet is a car which, with its sensual, emotionally appealing design and innovative technical concept solutions, defines the ultimate in luxury of the future. At the same time the two-seater model pays homage to the glorious "automotive haute couture" of hand-finished, exclusive cabriolets. The glamorous cabriolet reinterprets classic, emotional design principles in an extravagant way and combines intelligent beauty with classic, aesthetic proportions and a reduced, technoid appearance – a perfect embodiment of the design philosophy of Sensual Purity. The Vision Mercedes-Maybach 6 Cabriolet is designed as an electric car. The drive system has an output of 750 hp (550 kW). The shallow underfloor battery allows a range of over 200 miles (500 kilometers according to the NE…