Express your individuality with the new Volvo XC40 small SUV
With dozens of possible exterior and interior colour combinations, the choice of the individual is at the centre with the new colourful Volvo XC40, Volvo Cars’ first ever entry in the small premium SUV segment.
The highly anticipated XC40, set to be revealed shortly, will complete Volvo’s SUV line-up with a distinctive car for a distinctive driver.
The XC40 takes Volvo Cars into new areas and allows its designers the freedom to create a car that brings a vibrancy, individuality and playfulness the small premium SUV segment currently lacks.
“We wanted the XC40 to be a fresh, creative and distinctive member of the Volvo line-up, allowing its drivers to put their personality in their driveway. XC40 drivers are interested in fashion, design and popular culture, and often live in large, vibrant cities. They want a car that reflects their personality. The XC40 is that car,” said Thomas Ingenlath, Chief Design Officer at Volvo Cars.
The XC40 offers a broader and more playful colour palette, making it the most expressive model in Volvo’s portfolio, reflecting the outgoing personalities of its drivers.
“Our customer research clearly showed that for the XC40 and for this segment, we needed a wider selection of colours and materials than we usually offer. As Volvo Cars has never designed a car like the XC40 before, we could start from scratch and give it energy and playfulness,” added Robin Page, Senior Vice President Design at Volvo Cars.
Street fashion, city architecture, high-end designer goods and popular culture were all sources of inspiration as Volvo’s design team defined materials, patterns and colour options for the new XC40.
“We took inspiration for the XC40 colour and materials from many different sources, mixing them and putting them back together into something cohesive. What we created is a car with a tough attitude that feels fresh, energetic and confident,” said Ebba Maria Thunberg, Vice President Colour & Materials at Volvo Cars.
On the outside, a broad selection of possible colour combinations range from a solid, monochromatic theme, to dual compositions in vivid colours that lends themselves to self-expression, while the interior options deliver a truly youthful and premium feel.
New interior colour choices in the XC40 include a warm Lava Orange carpet, an Oxide Red upholstery and a range of new and distinctive trims and materials with designs inspired by urban architecture and cartography. Natural, felt-based carpets, headliners and door inserts deliver a modern touch.
“Our Momentum trim level is the most fashion-oriented of the line-up, with vivid exterior colour combinations, while the R-Design and Inscription trim levels reflect a more dynamic and premium feel,” added Ebba Maria Thunberg.
Mazda Motorsports begins a new era today with the creation of Mazda Team Joest, which will be the factory Mazda Prototype race team competing in the North American IMSA WeatherTech SportsCar Championship under Daytona Prototype international (DPi) rules. The team will make its racing debut at the 2018 Rolex 24 at Daytona in January.
Joest Racing is one of the most successful endurance sports car teams in history, with 16 victories at the 24 Hours of Le Mans plus multiple wins in prestigious North American races such as the Rolex 24 at Daytona, ten wins at the 12 Hours of Sebring and six titles at Petit Le Mans. Joest found much of its success as the factory team for Audi from 1999 until the manufacturer ended the program after the 2016 season. Prior to that, Joest Racing had multiple Le Mans victories with Porsche, and was the factory team for Opel in DTM, the German touring car series. The German company was created in 1978 by then-factory Porsche driver Reinhold Joest.
BMW Unveils World Premiere of the BMW Concept Z4 and the North American Premiere of the BMW Concept 8 Series.Head of BMW Design and Retiring BMW of North America President to Race in The Rolex Monterey Motorsports Reunion. Pebble Beach, CA – August 17, 2017 10:00am PST... BMW today unveiled two concept vehicles during its annual Monterey Car Week Press Conference at the Lodge at Pebble Beach Concours d’Elegance Reviewing Stand. The first concept car unveiled is the BMW Concept 8 Series that was first shown at the Concorso d’Eleganza Villa d’Este in May. The second is the World Premiere of the BMW Concept Z4. Both concepts are previews of the series production cars set to be revealed over the course of next year. The BMW Concept Z4 Roadster is sporty and progressive BMW design study encapsulating the BMW Group’s vision of a modern roadster. According to Adrian van Hooydonk, Senior Vice President BMW Group Design, “The concept expresses the new BMW design language from all perspectives and…