Skip to main content

Teased | Opel Design Future | Part 2

Part1Rüsselsheim. While Opel is working hard on becoming a highly efficient automotive company within Groupe PSA as announced by Opel CEO Michael Lohscheller during the presentation of the PACE! strategic plan last November, it is also busy strengthening and fine-tuning its profile. Before the end of the year, a Brand Concept vehicle currently being created in the design studio will show where Opel is heading to.

“PACE! is the compass to a sustainable and successful future for Opel”, said Michael Lohscheller. “In addition to increasing profitability and efficiency, PACE! includes the strengthening of the Opel brand. I have therefore given my teams the tasks of sharpening Opel’s profile and creating a concept car that symbolizes the direction we are headed.”

German, approachable, exciting – these are the three brand values that are embedded in the DNA of every Opel model and initiative and will continue to do so in the future. In recent months, Opel design, marketing and engineering teams have been finding answers to the question how these values can be better embodied by the design, the technology, the substance of the Opel automobiles and the approach the company takes towards its customers. The team around Vice President Design Mark Adams has revisited Opel’s design philosophy and intends to apply some significant fine-tuning when creating the future bestsellers from Rüsselsheim. A first glimpse of what the future holds and what Opel models will look like by the mid-2020s has now been revealed – still hidden under a cover but already showing noteworthy details.

One element the design team was keen to take to a new level is how modern new ‘Germanness’ can be expressed in future products, thus sharpening the brand profile. “New Germanness means that we define ourselves not only based on traditional German values. Of course, engineering excellence, technical innovation and outstanding quality remain important to us. However, modern Germany is much more than this. We are open to the world, open-minded, and truly care about people – in German, this attitude is called ‘menschlich’ – human in a word. Our customers, wherever they live or come from, are our guideline and compass for everything we do,” explained Adams.

Two fundamental pillars of Opel’s future design philosophy are directly derived from this expression of new Germanness: ‘bold’ and ‘pure’. “Opel design is emotional, sculptural and confident, we create exciting designs that stand out. We summarised this with the term bold. A second key aspect of German design is its clarity, intuitiveness and focus. This is captured in the term pure,” explained Adams. Previous iconic designs from Opel’s past clearly relate to these qualities. One of the most stunning examples of this ‘bold’ and ‘pure’ principle is the Opel CD that wowed an international audience when it celebrated its world premiere at the 1969 Frankfurt Motor Show.

These key elements are also clearly visible in the most recent brainchild of the Rüsselsheim Design Centre – the critically acclaimed GT Concept. “Strong proportions, simple but sculptural surfaces, bold graphics, and rare but extremely well executed details – the 2018 Brand Concept we are preparing continues to develop the principles we explored with the GT Concept. There is a clear continuity and consistency in the way we express Opel’s values. However, we have taken several steps forward and are now setting the structure for the future face of Opel. This will be articulated around what we call the Opel Compass,” explained Adams. The Opel Compass organises the design elements of Opel’s future face around two strong axes that intersect the brand emblem – which becomes the focus point more than ever before. The centre-crease line on the bonnet represents the vertical axis, which will become bolder and purer in its execution. The horizontal axis is symbolized by the typical wing-shaped daytime running light signature, which will continue to be further strengthened and developed on all future Opel vehicles.

The 2018 Brand Concept, to be revealed before the end of the year, will be the first vehicle to showcase the future face of Opel designed according to the principles of the Opel Compass.

Comments

Popular posts from this blog

C8 Corvette Confirmed! "I Liked Everything I Saw"

Did Ed Welburn himself basically just confirm the C8 in the AAH show tonight? Watch it Again! When John McElroy asks andoniscars' question with a smile...

Leaked: 2020 Chevy Corvette Startup Animation

Perfectly Addicting: The new 718 Cayman GT4 Clubsport.

Stronger, faster and more sustainable on the racetrack
New Porsche 718 Cayman GT4 Clubsport featuring natural-fibre body parts Stuttgart. Three years after the premiere of the first Cayman GT4 Clubsport, Porsche now unveils its successor: The new 718 Cayman GT4 Clubsport represents a consequent further development of the successful model from Weissach. For the first time, the near-standard mid-engine racer comes in two versions ex-works: the “Trackday” model for ambitious amateur racing drivers and the “Competition” variant for national and international motor racing.
In developing the new 718 Cayman GT4 Clubsport, the focus was put not only on further improved driveability and faster lap times but also on the sustainable use of raw materials. The 718 Cayman GT4 Clubsport is the first ever production race car to feature body parts made of natural-fibre composite material. The driver and co-driver doors and the rear wing are made of an organic fibre mix, which are sourced primarily fro…

2015 Zolland Design Volkswagen Beetle 4x4

Yeah yeah it's Geneva and all, but is this thing cool or what 

Bugatti Chiron Sport “110 ans Bugatti”: a tribute to France

Limited edition of the Chiron1 celebrating the 110th anniversary of the brand
110 years. Scarcely any other luxury car brand can look back on as long a tradition as Bugatti. The French hyper sports car manufacturer is celebrating this fantastic anniversary with a special edition of the Chiron Sport limited to 20 cars. This new edition is not only extremely exclusive but also pays tribute to France.

“With the limited Chiron Sport ‘110 ans Bugatti’, Bugatti is ushering in the 110thanniversary of its foundation. At the same time, we are underlining our origin and our French roots in Molsheim,” says Stephan Winkelmann, President of Bugatti Automobiles S.A.S. “Molsheim in the Alsace region of France is an essential element in Bugatti’s brand history and this is also where we are planning our future.”


Tricolour decorates the “110 ans Bugatti” in tribute to France
The new Chiron Sport “110 ans Bugatti” bears one of the most famous symbols of a proud nation. The French tricolour “Le Bleu-Blan…

Full-Size LEGO® Silverado | Chevrolet

Chevrolet and students from the Oxford Community School’s FIRST LEGO® League and Detroit’s Ralph Waldo Emerson Elementary’s A World in Motion Program unveiled the first-ever full-size LEGO® Silverado today at the North American International Auto Show just ahead of the show opening to the public. The model is an exact life-size replica of the all-new 2019 Silverado 1500 LT Trail Boss, and it is the first full-size Chevy vehicle built entirely of LEGO bricks.
The LEGO Silverado continues the partnership between Chevy and Warner Bros. Pictures that began in 2017 with “The LEGO Batman Movie” and the LEGO Batmobile from Chevy. This partnership builds on the Silverado marketing efforts that launched earlier this month. 
A custom mini-build of the Silverado High Country will make an appearance in the new big-screen animated adventure “The LEGO Movie 2: The Second Part” when it debuts in theaters on Feb. 8. In this fun and action-packed sequel, the heroes of “The LEGO Movie” reunite to save…

2020 Porsche 911 992 Documentary

Porsche released the details of the 992's first powertrains as part of the model’s debut. Both the Carrera S and Carrera 4S – the first two members of the next-generation 911 family – feature twin-turbocharged 3.0-liter flat-six engines. We knew from the debut that both models would have 443 horsepower on offer, but we can now report that there’s 390 pound-feet of torque, as well. All told, there's 23 horsepowers and 22 lb-ft of torque more than the current Carrera S.
Despite these modest gains (relative to 400-plus-horsepower sports cars), the new 911 is much more potent. The sprint to 60 miles per hour takes just 3.5 seconds for the Carrera S and 3.4 seconds for the all-wheel-drive variant – grab the Sport Chrono Package, and those figures fall to 3.3 and 3.2 seconds, respectively. The top speed, meanwhile, is 191 mph for both variants.
Porsche calls the 992's engine “new,” but really, its official name gives away its modified nature – the 9A2 Evo. Based on the 991.2…

Latest Corvette Patents | What Was the Benchmark?

Look at it carefully. And again.

The Grand Tour : NIO eP9 | Richard Hammond

2019 Rolex 24 Hours of Daytona