MILAN, April 19 | (Reuters) - Chinese state auto group Beijing Automotive Industry Holding Co (BAIC) has deepened its ties with Leonardo Fioravanti, hiring the Italian designer of a string of Ferrari sportscars as a consultant.
"BAIC has asked Leonardo Fioravanti to personally supervise projects, as a consultant, including one advising BAIC on building its own brand," Luca Fioravanti, an executive at the family-held design house, told Reuters on Thursday.The move highlights increasingly close links between Asian carmakers and Italian car designers. Fioravanti, the design house, formed a partnership with Shanghai-based design and engineering consultancy Eastone, and will unveil a concept car for BAIC designed with Eastone at the Bejing Motor Show next week.
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