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Land Rover - Line in the Snow

  • 1948 Land Rover Series I launched at the Amsterdam Motor Show
  • 1953 Long Wheelbase version of the Series I is introduced
  • 1956 Oxford and Cambridge teams complete on London to Singapore expedition in Series I
  • 1958 Land Rover Series II unveiled with more refined design
  • 1970 Original two-door Range Rover (the Classic) goes on sale
  • 1971 Land Rover Series III launched
  • 1972 Range Rover crosses Darien Gap on 18,000-mile Trans-America expedition
  • 1976 1,000,000th Land Rover built
  • 1979 A Range Rover wins the inaugural Paris-Dakar rally (and again in 1981)
  • 1981 Land Rover begins legendary partnership with Camel Trophy
  • 1981 Four-door Range Rover released
  • 1989 Land Rover Discovery, the third Land Rover model, goes on sale
  • 1990 Original ‘Landie’ relaunched and renamed Defender
  • 1994 Second generation Range Rover launched
  • 1997 All-new Freelander is unveiled with innovative new technology: Hill Descent Control
  • 2001 Third-generation Range Rover with all-round independent air suspension revealed
  • 2003 Inaugural G4 challenge sees 16 teams traverse USA, South Africa and Australia
  • 2004 Range Stormer Concept previews performance Range Rover and three-door body
  • 2004 Discovery 3/LR3, the third-generation Discovery, launched at New York Motor Show
  • 2005 All-new Range Rover Sport unveiled
  • 2006 Freelander 2/LR2 launched. The first Land Rover to be manufactured at Halewood
  • 2008 LRX concept car previews design language of a new luxury compact SUV
  • 2009 Fourth generation of the Land Rover Discovery introduced
  • 2010 Range Rover Evoque, the world’s first luxury compact SUV, makes global debut
  • 2012 Fourth-generation Range Rover introduced – the first all-aluminium SUV
  • 2013 New generation of Range Rover Sport unveiled at New York Motor Show
  • 2014 Special Vehicle Operations (SVO) division is officially launched
  • 2014 Range Rover Sport SVR debuts, the fastest, most agile, most powerful Land Rover
  • 2014 Discovery Vision Concept previews design vision for new family of Discovery vehicles
  • 2014 Launch of Discovery Sport, a new premium compact SUV with 5+2 seating
  • 2015 Trio of end-of-line Defender editions revealed with biggest sand drawing in UK
  • 2015 Exclusive Range Rover SVAutobiography long wheelbase launched in New York
  • 2015 Evoque Convertible becomes world’s first luxury compact SUV convertible
  • 2015 One-of-a-kind Land Rover 'Defender 2,000,000' sells for £400,000 at charity auction
  • 2016 Last Defender rolls off the production line
  • 2016 All-new Discovery with world-first remote Intelligent Seat Fold technology launched
  • 2017 Land Rover launches the fourth Range Rover, the Velar
  • 2018 Limited Edition Range Rover SV Coupé debuts at Geneva Motor Show


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