The customer specification sessions for ultra-exclusive Ultimate Series roadster now taking place digitally New virtual reality visualiser introduced to give customers greater creative freedom and deliver immediate results New inspirational visual themes developed as ‘Explore’ and ‘Timeless’ concepts by McLaren Automotive design team Having secured one of the most exclusive McLaren cars to date, the customers buying an Elva are now engaging with McLaren Special Operations (MSO) to choose the specification of their new Ultimate Series roadster. MSO Bespoke Liaison Managers are working on a 1:1 basis with customers remotely, using a new, state-of-the-art virtual reality visualiser to explore every aspect of the car, refining thoughts and inspirations into a truly bespoke statement of personal choice. The latest car in the Ultimate Series, the McLaren Elva follows the McLaren P1TM, McLaren Senna and McLaren Speedtail in delivering a unique experience – in this case the purest